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ADATA Technology is 2012 REBRAND 100 Global Award Winner

Monday, 19 March 2012 20:28
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Receives Highest Recognition for Excellence in Brand Repositioning

ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, has been named one of the world’s most effective rebrands in the 8th annual ReBrand 100® Global Awards. The company’s brand rebuilding efforts have already been widely recognized in the memory and storage industries, and now have earned accolades from the world’s most-respected global rebranding program.

Each year, an international and multidisciplinary mix of industry experts convenes to jury the ReBrand 100 annual competition. They consider “before” and “after” representations of brand transformations with written summaries and supporting elements that showcase integration of social media and mobile engagement. Included among this year’s winners are Cisco, Pfizer and UBS.

“ADATA is proud to be a recipient of this distinguished award,” said Shalley Chen, Executive Vice President at ADATA. “The strong and vivid hummingbird motif of our new identity wholly captured the spirit of our brand and our company, and helped unify the brand image behind one coherent identity.” The company’s rebranding effort also increased market confidence in the brand and interest from distributors. The colorful and easily recognizable hummingbird icon, the new slogan “Love, Life, Dreams”, and the aesthetically striking new corporate image have brought the ADATA brand into an elite class of brand recognition, on a par with the company’s famed technological excellence.

About ADATA

ADATA™ Technology, the world’s 2nd largest vendor of DRAM Modules, 3rd largest of USB Flash Drives (iSuppli, April 2011), and a Top 20 global brand in Taiwan, provides complete memory solutions, including DRAM Modules, USB Flash Drives, memory cards, solid state drives and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit www.adata-group.com.

About ReBrand and the ReBrand 100 Global Awards:

ReBrand is the world's leading resource for effective brand transformations. The ReBrand 100 Global Awards is the first and most respected competition for repositioned brands, and has been featured in such media as The Wall Street Journal, CNN Money, Bloomberg, and Businessweek. The annual competition has entry deadlines in late September. The full 2012 winners showcase is at www.rebrand.com.
 

Krusell - TOP-10 selling phones for February 2012

Monday, 12 March 2012 12:55
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1. (1) Apple iPhone 4/4S
2. (2) Samsung I9100 Galaxy S II
3. (5) Samsung Galaxy Nexus
4. (3) Sony Ericsson Xperia Arc/Arc S
5. (-) Samsung Galaxy Note
6. (-) Nokia Lumia 800
7. (6) Nokia C2-01
8. (9) HTC Sensation
9. (10) Sony Xperia S
10. (-) Sony Xperia Neo/Neo V
() = Last month’s position.

On Krusell’s Topseller list for February the most interesting news are not shown in the top three, where normally all focus is, says Ulf Sandberg CEO at Krusell. I would like to point out Nokia Lumia 800 which is new on the list and goes straight into 6th place which is an indication that Nokias new smartphone is well received in the market. I also would like to address Samsung’s Galaxy Note, that is representing a new segment for smartphones. Note’s size opens for interesting discussions on how phones and work tools will be designed size wise for the coming years. I can see that there is a lot of demand from the market for carrying solutions when the devices become larger, and that it also demands new innovative ideas, he ends.

The Swedish manufacturer of carrying cases for portable electronics, Krusell, releases its "Top 10"-list for February 2012. The list is based on the number of pieces of custom made mobile- and smartphone cases ordered from Krusell during February 2012. Krusell's list is unique due to the fact that it reflects the sales of phones on six continents and in more than 70 countries around the globe.

 

Plustek Wins Computer Shopper's Best Buy Award

Monday, 12 March 2012 12:53
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Award-winning formula of performance and value for money

Plustek Technology Inc. (http://plustek.com/uk/), a manufacturer of consumer, prosumer and professional imaging devices, is delighted to announce that its film scanners have been recognised by Computer Shopper magazine (May 2012 issue) as best in class.

Plustek’s OpticFilm range of film scanners are the ideal solution for digitising 35mm slides and negatives. Designed for shutterbugs looking to digitise their cherished photographs, the scanners are perfect for producing high quality images on a computer for archiving, printing, enlarging, and sharing with friends and family.

Computer Shopper agreed: “With a massive 7,200dpi resolution and excellent picture quality, they still represent £200 well spent if you need to achieve the best results.” Shooping Lin, Sales Director, Plustek UK said: “The quality of our scanners speak for themselves. They are very capable, offering great sharpness and accurate colour scanning at a fantastic price.”

OpticFilm 8100, OpticFilm 8200i SE and OpticFilm 8200i Ai

Plustek recently expanded its range of award-winning film scanners with the OpticFilm 8100, OpticFilm 8200i SE and OpticFilm 8200i Ai, making high-quality film scanning easier and more powerful.

The new OpticFilm range comprises three dedicated and versatile film scanners for scanning 35mm slides and negatives. Designed for professional photographers, graphic designers, digital content producers and home enthusiasts, the OpticFilm 8100, OpticFilm 8200i SE and OpticFilm 8200i Ai are ideal for producing high quality images for magazines, photo enlargements, brochures, Web pages, as well as photo albums to share with friends on the Internet.

The main improvements over current Plustek OpticFilm scanners include an internal redesign and enhanced light source, helping to improve colour rendering while using less power. Native 64-bit hardware and software is also supported for better performance.

All three scanners are bundled with the latest version of LaserSoft Imaging’s acclaimed scanning software - SilverFast 8. A new graphical user interface reduces the learning curve and the preview mode allows users to immediately see the results of any adjustments made, including the results of complex functions. The flagship OpticFilm 8200i Ai adds further software features including editable scanning profiles, support for layers and masks, 16-bit histogram support and automatic IT8 calibration.

The new WorkflowPilot guides users through all scanning and processing steps and SilverFast’s Multi-Exposure feature is especially effective for increasing the dynamic range, adding more shadow details and eliminating noise. SilverFast’s NegaFix, now with over 120 profiles for negative film, guarantees best results when converting negatives into brilliant positives. SilverFast 8 now also supports multi-tasking.

Pricing and availability

The OpticFilm 8100 is available for £219.99, the OpticFilm 8200i SE for £299.99, and the OpticFilm 8200i Ai for £439.99. All prices are RRP and include VAT. Plustek OpticFilm scanners are distributed in the UK by Intro 2020 and are available from most good photographic retailers.  Visit www.intro2020.co.uk for full details.

 
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