First Technology Holdings buys stake in Phoenix Distribution Africa

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PX Software Pty Ltd, to benefit from significant investment and business support 

Phoenix Distribution Africas steady growth over the past two years has firmly established the company as a leading specialist software republishing distributor MEA Africa with a subsidiary office, PX Software Pty Ltd , in the  UK. The business extends itself into the retail consumer market with their offering of software and other IT related products.

The company’s unique offering, coupled with its expertise in this sector, have placed Phoenix Distribution as part of the most successful distribution businesses across the territory, and well placed to replicate its success in the UK. 

First Technology Holdings, one of the largest privately-owned IT companies in Africa, has signed an agreement to gain a controlling equity stake in Phoenix Distribution. Whilst First Technology Holding’s investment is significant, it is not making the acquisition in order to consolidate Phoenix Distribution into its existing businesses. Instead, it will provide the funding and advice required to grow the business even further whilst ensuring its own unique identity with a focus on key brand acquisition and growth. 

“Together, we will focus on ensuring that Phoenix Distribution not only continues to provide the great products and service our customers have come to rely on us for, but we will be able to take it to the next level with First Technology’s backing,” says Simon Campbell-Young, CEO of Phoenix Distribution. “I’m confident that with this partnership we’ll have the flexibility and resources needed to pursue our goal of building an even more effective offering for our customers. Furthermore, we will be able to support our UK subsidiary office to consolidate and increase its position in the UK market in particular to grow its new security software division, PX Security" 

“Welcoming Phoenix Distribution to the First Technology family will allow the company to access new markets and products that are extremely complementary to their existing range. The Phoenix Distribution team has built an exciting and powerful value proposition, and through this partnership, the depth of the resources and the breadth of the reach extended by Phoenix Distribution will be stronger than ever,” says Arnold Sharp, CEO of First Technology Holdings. 

The synergies between the businesses will bring real benefits to customers and we look forward to using these benefits to achieve new levels of growth. Both companies share similar values. They always put their customers first and are committed to innovating in order to improve the customer experience. Together, they are natural partners offering a compelling solution.

About Phoenix Software:

Phoenix Software, a division of the Phoenix Distribution group of businesses, is a focused software publishing and distribution business that is one of the leading suppliers of consumer-related IT software products through mass retail in sub-Saharan Africa. The company has a focused retail division, covering all major and mid-tier retail outlets across sub-Saharan Africa, as well as a focused small enterprise, SMME and large scale enterprise software division. In addition, Phoenix Software is a specialist volume licensing distributor and OEM partner for numerous vendors, creating bespoke software and accessory bundling for value added promotions across the retail and business-to-business landscape. 

Having recently celebrated its 10th year in business, the company has established itself as the industry partner of choice, with a wide range of products boasting a diversity of categories. Services offered include volume licensing on all leading brands, educational discounts, and retail distribution. Phoenix Software manages all services that assist customers with supply, namely in-bound and out-bound logistics, merchandising, training, marketing, publishing, key account management and market trends. 

Phoenix Software’s product range includes titles from leading vendors such as AVG, Ability, ArcSoft, Encyclopedia Britannica, Exspect, Individual Software, ISLight, Kaspersky lab, Magix, Nero, Navigon, Pinnacle Systems, Propalms, Oregon Scientific, Roxio, UniBlue, Lavasoft, Sony Creative Software, TuneupUtilities,PineApp, Parallels, Rebit, NCH, Zemana, Zoner, StorageCraft and Large Software. 

The Phoenix Distribution group has a global footprint, with strategic partnerships in the USA, Germany, France and Singapore. Phoenix Software is represented in the UK and Europe via a wholly -owned subsidiary, PX Software (PTY) Ltd, and has branches in Zambia and Zimbabwe. 

Phoenix Distribution is 50.5% owned by First Technology Holdings, the largest privately owned IT company in Africa.