- Created on 09 March 2012
What are Keywords?
Keywords are as the name suggests, "key" words or phrase that relate to a specific piece of information. In terms of Search Engine Optimisation (SEO) they relate to the words within an article or page of a website that reflect that page's content and therefore would be of most interest to those searching for those phrases. For example, if you wrote an article on "Key factors influencing website visitors", you would ensure that the written text within that article would have relevant words that reflect terms that people would search for in order to find this information i.e. keywords, website visitors, key factors.