DivX Plus™ HD Technology First to Market in Philips’ 2010 Line of Blu-ray Disc® Players

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Philips' new Blu-ray players to support playback of DivX Plus HD (MKV) video up to 1080p and Hollywood movies, offering consumers a richer media experience

DivX, Inc. (NASDAQ:DIVX), a leading digital media company, today announced that Philips will introduce the DivX PlusTM HD playback feature in its next generation of Blu-ray products to be launched in early 2010. Philips' new line of Blu-ray players will be able to playback DivX Plus HD video using the MKV container, providing consumers with a true cinematic video experience at HD resolutions up to 1080p. Philips will be the world's first brand to launch products that offer DivX Plus HD playback.

Philips Blu-ray Disc players combine stylish design with unbeatable sound and picture quality. A significant amount of Philips Blu-ray products will support DivX Plus HD playback and be available to consumers first in Europe beginning April 2010.

DivX Plus HD devices support the playback of all content created with DivX® software - from previous versions of DivX video to new DivX Plus HD (H.264/MKV) files. Based on H.264, the emerging standard for digital video compression, DivX Plus HD supports video files in the MKV container.  Also, DivX Plus HD technology provides advanced features for a richer media experience, including automatic and authored chapter points, quick start, smooth fast forward and rewind (up to 32x in both directions), and support for high-quality AAC audio, up to eight subtitle and audio tracks, and metadata.

In addition to these new advanced features, DivX Plus HD offers easy playback of premium Hollywood movies in the DivX format from online movie download sites for flexible, simple viewing via a disc, USB drive or directly through a home network (DLNA).

"These new Philips DivX Plus HD Blu-ray players will provide consumers with a rich HD digital media experience," said Kevin Hell, Chief Executive Officer at DivX. "Consumers will be able to enjoy the full range of DivX content, including HD Internet content and films from major Hollywood studios now available from the many online content retailers worldwide."

For more information about DivX, visit www.divx.com

About DivX

DivX, Inc. is a leading digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the "three screens" comprising today's consumer media environment-the PC, the television and mobile devices. Over 250 million DivX devices have shipped into the market from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding DivX's visibility within the investment community and the availability of certain DivX enabled products to consumers. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX technology may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that the Company's activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX brand; risks associated with DivX's ability to penetrate existing and new markets; risks regarding the effects of competition; the risk of DivX's dependence on its licensees and partners; risks related to the effect of intellectual property rights claims; risks related to DivX's partners' ability to make certain products available to consumers on specified timelines, or at all; and other factors discussed in the "Risk Factors" section of DivX's most recent report filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.