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iPhone transformed into real alternative to dedicated outdoors GPS device

Award winning ViewRanger GPS from Augmentra is now available in the iTunes app store with premium map data from 13 countries including the UK, USA, and Germany, so iPhone owners can now enjoy the benefits of this high quality, tried and trusted “off-road sat nav”. ViewRanger GPS is designed for anyone looking to make the most of their time in the countryside, and is already a favourite for walkers, cyclists and other outdoor enthusiasts.

By downloading ViewRanger GPS, customers install all the benefits of a more expensive stand-alone GPS navigation system onto their iPhone. The app uses the phone’s GPS capability and comes with inclusive credit to install a large area of premium national survey topographic mapping of the user’s choice.

The app is easy to use and the interface will be familiar and intuitive to iPhone users, as it makes full use of the multi-touch, swipe and pinch finger control features. Just a couple of taps are required to download routes or map tiles relevant to the user’s location. Maps are then cached on the handset so that no mobile network is required in use, and loading and refresh is extremely fast. Users can even create their own tracks for others to follow, and share routes and points of interest. The speed and reliability of ViewRanger GPS has already seen it adopted by Search and Rescue teams and other outdoor professionals.

Craig Wareham, co-founder of Augmentra, the mobile mapping and navigation company, is delighted to see that the ViewRanger GPS app is now available on the iPhone.

“We already have a dedicated base of users on other phone platforms and our iPhone launch is very much in response to customer demand. It’s great that we can now offer our service to the large and growing number of iPhone users.”

Augmentra has created relationships with in-country mapping agencies and content partners across the world. This includes National Geographic in the USA, Ordnance Survey in Great Britain, Bundesamt fur Kartographie und Geodesie (BKG) in Germany, and partners in a further ten countries.

Premium topographic mapping is available at a variety of map scales. In the UK this includes Ordnance Survey maps covering all of Great Britain at 1:50,000 Landranger and 1:25,000 Explorer scale.

ViewRanger GPS also exploits the connected nature of the iPhone to provide users with mobile access to a growing catalogue of downloadable outdoor route content from well known branded partners, including the AA, Walkingworld, Excellent Books and local tourist boards. It is easy to download routes and map tiles over the air.

David Stewart of Walkingworld comments,

“We are delighted to have our walks available on direct download to iPhone through ViewRanger. With over 5000 routes on the Walkingworld site, one of the great advantages of our content is that people can find a walk wherever they happen to be. Being able to follow the route on a map and get instructions and pictures direct to the mobile phone is a real benefit to our members. ViewRanger remains the only mobile mapping app that supports our routes in all their detail. It is even better that the facility is free to those who have paid our modest annual subscription.”

ViewRanger GPS for iPhone is available from Apple iTunes app store priced at GBP14.99/USD 24.99 and comes with inclusive credit that can be used to purchase downloadable map tiles and route content within the ViewRanger GPS application. Further content can be accessed through in-app purchasing.