DivX Announces New Partnership with China TV Market Leader, Hisense

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Hisense's 2010 line of DTVs will adopt DivX PlusTM HD technology in China and Europe, extending the DivX worldwide footprint

DivX, Inc. (NASDAQ:DIVX), a leading digital media company, and Hisense Co. Ltd, the number one TV company in China, today announced that Hisense has selected DivX PlusTM HD technology to be integrated in its new line of digital TVs (DTVs). These revolutionary TVs will enable the playback of DivX Plus HD video using the MKV container, enabling consumers to enjoy videos at HD resolutions up to 1080p in the DivX® format using the TV's USB slot.


Hisense is the number one LCD TV brand in China for seven consecutive years, and its share of the LED TV market in China was more than 30% as of May 7, 2010. Its products are also exported to over 130 countries and regions throughout the world. As the first DTV OEM in China to support DivX Plus HD, Hisense's first DivX Plus HD Certified DTV will be available to consumers first in China and soon after in Europe.


DivX Plus HD Certification is the premium level of certification available from DivX, optimized for consumer electronics products and supports the playback of all content created with DivX software. Available on www.divx.com, DivX Plus Software allows users to create and playback H.264 video in an .mkv file container. DivX Plus HD Certified devices will playback all previous versions of DivX video and DivX Plus HD video files with the .mkv file extension and AAC audio created with third-party tools.


Known for great performance, visual quality and interoperability on any DivX Certified® device, DivX provides consumers with a comprehensive digital media solution supporting the majority of high-quality Internet video on their TVs or other consumer electronics devices. In addition, DivX also supports the secure playback of major Hollywood titles from major studios, and many online movie download sites now distribute Hollywood content in the DivX format worldwide.


"Hisense is a leading global provider of DTVs, and we are thrilled to expand our partnership to integrate DivX Plus HD technology in their new 2010 line of digital TVs for the Chinese market and beyond," said Kevin Hell, Chief Executive Officer at DivX. "Now consumers will be able to enjoy Hisense advanced LED technology and DivX Plus HD playback for the ultimate home theater experience."



"DivX is an innovative global company on the cutting edge of digital media, and we are very excited to be their first partner to support DivX Plus HD in China," said Shao Jiancheng, General Manager of Hisense Multimedia R&D centre. "Adding DivX technology will help us grow our footprint worldwide and provide an important differentiator for us in China as well as the global market."


For more information about DivX, visit www.divx.com

For more information about Hisense, visit global.hisense.com

About DivX

DivX, Inc. is a leading digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the "three screens" comprising today's consumer media environment-the PC, the television and mobile devices. Over 300 million DivX devices have shipped into the market worldwide from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.


About Hisense
Hisense Group is the largest professional telecommunications enterprise in East China's Shandong Province. Founded 40 years ago as a small workshop enterprise, Hisense Group has since developed into an integrated business with commercial interests spanning household appliances, telecommunications, information technology, international trade and real estate. For years, Hisense has adhered to a philosophy of high technology, high-quality and superior service in its effort to establish its international brand name. The company has maintained high-speed growth through continuous optimization of is product mix and constant technological innovation. Hisense has also realized rapid expansion through capital injections. Its main product lines include TV sets, air conditioners, computers, mobile phones, refrigerators, computer software and network equipment



Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding DivX's visibility within the investment community and the availability of certain DivX enabled products to consumers. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX technology may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that the Company's activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX brand; risks associated with DivX's ability to penetrate existing and new markets; risks regarding the effects of competition; the risk of DivX's dependence on its licensees and partners; risks related to the effect of intellectual property rights claims; risks related to DivX's partners' ability to make certain products available to consumers on specified timelines, or at all; and other factors discussed in the "Risk Factors" section of DivX's most recent report filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.